Start With Why: How Great Leaders Inspire Everyone To Take Action
Author: Simon Sinek
Sonya’s Review: Ok, so I had known of this book for a while, but it never hit my ‘To Read’ list. Then oneday at a conference it was brought to my attention again as we were all given a copy 🙂
So, I did what I always do and download the book to my Audible app 🙂
Then I listened to it and read it at the same time on the Plane on the way home 🙂
This Book changed how I was training and coaching people. And even though I had read many books on your purpose and your vision, this book was the begining of understanding that we all needed a WHY in what we are doing. Why did you go into business? Why did you move to that town? What is the prupose of what you are doing? Where is it taking you?
If us, as individuals or as businesses understood our Why, which makes up our Vision, Mission and Values then how awesome would our life be, we would be getting out of bed everyday with a purpose, a reason.
Have a read 🙂
And of course, definitely a MUST read type of book 🙂
*****
Publisher’s Summary
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way – and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit – those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
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